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Web Database Development – The Right Choice For Your Business

August 22nd, 2018

Web development is an enormous field that comprises of different computer languages, database management systems, standards, and applications. Web development cannot be explained as a discrete set of components. Instead, it is a combination of lot of things linked together to get a final application. Web database development refers to development that involves database and its management on various websites. There are a lot of languages and software applications used in database development, the most important being PHP and MySQL. PHP is a server side scripting language and it stands for Hypertext Preprocessor. Similarly, MySQL is the world’s most popular database management system. To be more specific, it is a relational database management system, often abbreviated as RDBMS. Here, SQL stands for Standard Query Language.

For those who don’t know, a server side scripting language is a computer language that processes data on server before sending it to the requested user. Contrary to this, ordinary HTML pages do not need any processing on server side and hence they are directly sent to the requested user. As also stated above, PHP is a server side scripting language and it has developed a lot in past decade. There are a lot of benefits of using PHP for web database development. First of all, the noticeable thing about PHP is its usability while code designing. You don’t need to stop or halt the system in order to edit or modify coding. Secondly, interoperability is another great advantage of choosing PHP for your server side scripting. No matter what brand of computer or machine is used, PHP can run flawlessly.

Combination of PHP with MySQL offers some great web solutions that companies are looking for. The best thing about these solutions is that they are extremely cheap to build and install. Due to developed freelance networks, you can find a number of experienced PHP and MySQL professionals at very reasonable rates. Even large companies prefer these networks to get their job done at feasible rates. You can find a lot of one stop shops on various websites on internet. Asian web developers are not only smart but they offer some really great database management solutions at very reasonable rates.

There are a lot of advantages of going online in order to get your database management job done. First of all, it is quick. You won’t have to spend time in keeping meetings and going to the office every now and then. Secondly, it is extremely cost-effective – something almost every small or big company is looking for. Finally, it gives you same quality like any other office-based solution provider can give.

The Evolution of Word Wide Web – WWW

August 21st, 2018

Introduction

World Wide Web (WWW) is the system of interlinked hypertext documents containing text, images, audio, videos, animation and more. User can view and navigate through these documents using hyperlinks or navigation elements which have references to another document or to the section of the same document. In a broader sense “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.”

History of World Wide Web

WWW was first proposed in 1990 by Tim Berners-Lee and Robert Cailliau while working at the CERN, the European Council for Nuclear Research. Both of them came out with their individual proposal for Hypertext systems and later on they united and offered joint proposal. The term “Word Wide Web” was first introduced in that joint proposal. The history of every invention has lot of pre-history. Similarly the World Wide Web has also lot of pre-historical gradual development of hypertext system and internet protocols which made the WWW possible. The gradual development started in the early 1945, with the development of Memex, a device based on microfilms for storing huge amount of documents and facilitating organizing those documents. Later in 1968 “Hypertext” was introduced, which made linking and organization of documents fairly easy. In 1972 DARPA (Defense Advance Research Project Agency), started project that connect all research centers to facilitate data exchange which later adopted for military information exchange. In 1979 SGML (Standard Generalized Markup Language) was invented to enable sharing of documents for large government project by separating content from the presentation and thereby enabling same document to be rendered in different ways. In 1989 Tim Berners-lee came out with Networked Hypertext system form CERN Laboratory. In 1990, joint proposal for hyper text system was presented and the term “World Wide Web” first introduced. In 1992 first portable browser was released by CERN, and that had picked up industry interest in internet development. Today web is so much popularized and has grown to be so invaded in to our lives; it becomes almost impossible to imagine the World without web.

Web Evolution – What and How?

Each technology has certain distinguished characteristics and features. Similarly web has certain features such as data, services, mess-up, APIs, social platform and more. These features are continuously and progressively evolving in distinct stages with qualitative improvements over the existing. Web evolution is categorized and hyped with some fancy marketing terms like “Web 1.0”, “Web 2.0”, “Social Web”, “Web 3.0”, “Pragmatic Semantic Web”, “Pragmatic Web” and many more.

Yihong Ding, PHD candidate at Brigham Young University, in his article on “Evolution of Web” explained the development of Web by analogically comparing it with the human growth. Yihong Ding stated “The relationship between web pages and their webmasters is similar to the relationship between children and their parents. As well as parents raise their children, webmasters maintain and update their web pages. Human children have their normal stages of development, such as the newborn stage, pre-school stage, elementary-school stage, teenage stage, and so on. Analogically, web has its generations, such as Web 1.0, Web 2.0, and so on.”

Along with technological advancement web design also changed over the period of time. Initial design was simple hypertext read only system which allowed users to read the information. User was just a viewer of what is presented on the web. Gradually images and tables added with evolution of HTML and web browsers, which allowed making better design. Development of photo-editing tools, web authoring tools and content management tools enabled designer to begin creating visually appealing website design layouts. In the next phase of development, web design changed with the change in usability and the focus is diverted on the users rather than the content of the website. User interaction and social touch is applied to the web design. Now user is not just a viewer. User can drive the web with feedback, information sharing, rating and personalization. Gradually we got the mature blend of function, form, content and interaction, called Read/Write Web. Continuing this evolution, meaning is added to the information presented on the web so that online virtual representatives of human can able to read and interprets the presented information. This kind of web where user agent imitating human behavior, can read and understand the information using artificial intelligence is called semantic web.

Web 1. 0 (Read Only Web)

World Wide Web is evolved in stages. First stage was the basic “Read Only” hypertext system also termed as Web 1.0 since the hype of Web 2.0. In fact in the original proposed web model, Tim Berners-Lee envisioned web as the Read/Write Model with HTTP PUT and HTTP DELETE method. These methods were almost never used just because of security reasons.

Some of the Characteristics of Web 1.0

1. In Web 1.0 web master is constantly engaged with responsibility of managing the content and keeps user updating. Majority of hyperlinks to the contents are manually assigned by the web master.

2. Web 1.0 does not support mass-publishing. The content on the website is published by the web master and thereby does not leverage the collective intelligence of users.

3. Web 1.0 uses basic hyper text mark up language for publishing content on the internet.

4. Web 1.0 pages do not support machine readable content. Only human who are web readers can understand the content.

5. Web 1.0 provides contact information (email, phone number, fax or address) for communication. Users have to use the off-line world for further communication with this contact information.

6. In Web 1.0, web pages are designed to react instinctively based on the programmed condition. Specific result or response is generated when the programmed condition is satisfied. Web 1.0 model does not understand remote request and can not prepare response for potential request in advance. To clearly understand above characteristics of web 1.0, Yihong Ding in his article on “Evolution of World Wide Web” has analogically correlated World of Web 1.0 with the world of a Newborn baby.

Newborn Baby : I have parents

Web-1.0 Page : Webmasters

Newborn Baby : Watch me, but I won’t explain

Web-1.0 Page : Humans understand, machines don’t

Newborn Baby : Talk to my parents if you want to discuss about me

Web-1.0 Page : Contact information (email, phone number, fax, address, …)

Newborn Baby : My parents decide who my friends are. Actually, I don’t care

Web-1.0 Page : Manually specified web links

Newborn Baby : Hug me, I smile; hit me, I cry (conditional reflex)

Web-1.0 Page : Reactive functions on web pages

Source: Analogy from the Article by Yihong Ding from http://www.deg.byu.edu/ding/WebEvolution/evolution-review.html#w1:1 “The web 1.0 pages are only babies.

Web 2. 0 (Read Write Web)

“Web 2.0 is the understanding that the network is the platform and on the network is platform roles for the business is different. And the cardinal role is user adds value. And figuring out how to built database and things to get better so that more people use that and it’s the secret of web 2.0.

Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.”[4]

In Web 2.0 the idea of Consumer (Users) and Producer (Web Master) is dissolving. Web 2.o is more about communications and user interactions. Web 2.0 is all about participation. “Content is the King” often cited quote during early web 1.0 days, is now turned in to “User is the King” in Web 2.0. In web 2.0 users communicates through blogging, wikis and social networking websites. Everything on the web is tagged, to facilitate easy and quick navigation. Web 2.0 is also about combining it all in one single page by means of tagging and AJAX with better usability via lots of white space, and a cleaner layout. The API ability makes it possible for programmers to mash up data feeds and databases to cross reference information from multiple sources in one page. In contrast with web 1.0, web 2.0 has collective intelligence of millions of users.

Web 2.0 is all about improved version of World Wide Web with changing role and evolving business model where users learned to communicate with the other users instead of just communicating with the publisher of the content.

Some of the Characteristics of Web 2.0

1. Web 2.0 is the second version of Web providing RIA (Rich Internet Application) by bringing in the desktop experience such as “Drag and Drop” on the webpage in browser.

2. SOA (Service Oriented Architecture) is the key piece in Web 2.0. Buzzwords around SOA are Feeds, RSS, web services and mash up, which defines how Web 2.0 application exposes functionality so that other applications can leverage and integrate those functionalities providing much richer set of applications.

3. Web 2.0 is the Social web. Web 2.0 Application tends to interact much more with the end user. End users are not only the users of the application but also the participants whether by tagging the content, whether he is contributing to the wiki or doing podcast for blogging. Due to the Social nature of application end user is the interval part of the data for the application, proving feedbacks and allowing application to leverage that user going to use it.

4. In Web 2.0 philosophy and strategy is that “The Web is open”. Content is available to be moved and changed by any user. Web site content is not controlled by the people who made the web site but by the user who are using the web site.

5. In Web 2.0 Data is the driving force. Users are spending much more time online and started generating content in their passive time. Web 2.0 requires some of the key technologies to be used in the development of web pages. One of the important technologies is the AJAX which supports development of rich user experience.

6. Web 2.0 websites typically include some of the following key technologies.

– RSS (Really Simple Syndication), which allows users to syndicate, aggregate and to set up the notification of the data using feeds.

– Mashups, which makes it possible to merge the content from different sources, allowing new form of reusing of the information via public interface or APIs.

– Wikis and Forums to support user generated content.

– Tagging, which allows users to specify and attach human readable keyword to web resource.

– AJAX – Asynchronous Java Script and XML, which is the web development technique, allowing exchange of interactive data behind the scene without reloading the web page.

To clearly understand above characteristics of web 2.0, Yihong Ding in his article on “Evolution of World Wide Web” has analogically correlated World of Web 2.0 with the world of a Pre-School Kid.

Pre-School Kid : I have parents

Web-2.0 Page : Webmasters (blog owners)

Pre-School Kid : Parents teach me knowledge (though often not well organized)

Web-2.0 Page : Tagging

Pre-School Kid : I understand but maybe imprecise and incorrect

Web-2.0 Page : Folksonomy

Pre-School Kid : I can deliver and distribute messages, especially for my parents

Web-2.0 Page : Blogging technology

Pre-School Kid : Who my friends are is primarily determined by my parents’ social activities and their teaching

Web-2.0 Page : Social network

Pre-School Kid : Multiple of us can be coordinated to do something beyond individual’s capabilities

Web-2.0 Page : Web widget, mashup

Pre-School Kid : I can do suggestion based on my communication with friends

Web-2.0 Page : Collective intelligence

Following table distinguish the difference between Web 1.0 and Web 2.0

Web 1.0 is about : Reading

Web 2.0 is about : Reading /Writing

Web 1.0 is about : Publishing

Web 2.0 is about : Feedbacks, Reviews, Personalization

Web 1.0 is about : Linking Content using Hyperlinks

Web 2.0 is about : mashup

Web 1.0 is about : Companies

Web 2.0 is about : CommunityCommunity

Web 1.0 is about : Client-Server

Web 2.0 is about : Peer to Peer

Web 1.0 is about : HTML

Web 2.0 is about : XML

Web 1.0 is about : Home Pages

Web 2.0 is about : Blogs and Wikis

Web 1.0 is about : Portals

Web 2.0 is about : RSS

Web 1.0 is about : Taxonomy

Web 2.0 is about : Tags

Web 1.0 is about : Owning

Web 2.0 is about : Sharing

Web 1.0 is about : Web form

Web 2.0 is about : Web Application

Web 1.0 is about : Hardware Cost

Web 2.0 is about : Bandwidth Cost

Web 3. 0 (Semantic Web)

Web is no longer linking and tagging of information and resources. With the advent of semantic web concept, special information is attached to the resources or information so that machine can understand and read just like human.

Timer Berner Lee envisioned

“I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.”

Semantic Web has derived from his vision of web as the universal medium for exchange of data, information and knowledge. Web 3.0 or Semantic Web is an Executable Phase of Web Development where dynamic applications provides interactive services and facilitates machine to machine interaction. Tim Berner Lee has further stated

“People keep asking what Web 3.0 is. I think maybe when you’ve got an overlay of scalable vector graphics – everything rippling and folding and looking misty – on Web 2.0 and access to a semantic Web integrated across a huge space of data, you’ll have access to an unbelievable data resource.” Semantic web is the an extension of World Wide Web in which web content is expressed in machine readable language, not just in nature language, so that user agents can read, process and understand the content using artificial intelligence imitating human behavior. In other words Semantic Web is an extension of the web where content expressed can be processed independently by intelligent software agents.

There can be several agents one can program within the context of vocabulary of the vertical domain.

For example

“Travel Agent”, who keep searching chipset air tickets based on your criteria and notify you when it gets the perfect one.

“Personal Shopper Agent”, who keeps looking for the specific product on the eBay and get it for you once it finds the one that match with all of your criterions.

Similarly we can have “Real Estate Agent”, “Personal Financial Advisor Agent” and many more.

All user is doing is just creating their personal agent which talks with the web services which are exposed publicly and there by taking care of lots of repetitive tasks.

Precisely Web 3.0 = Every human + Every device + Every Information

Characteristics of Semantic Web

1. Unlike database driven websites, In Semantic Web database is not centralized.

2. Semantic Web is the Open System where schema is not fixed as it may take any arbitrary source of data.

3. Semantic Web requires using Meta description languages such as Web Ontology Language and the Resource Description Framework (RDF). Annotation requires lot of time and effort.

Web n.0 – a Glimpse of the Future

Let me add one more element to the previous formula

Web 3.0 = Every human + Every device + Every Information = Everything in the context of current technology advancement.

Web 3.0 is still evolving and it is going to encompass everything. One can not envision anything beyond web 3.0 in the current technology advancement.

Breaking all current technological capabilities Raymond Kurzweil, the inventor of OCR (Optical Character Reader) envisioned Web 4.0 as the Web OS with intelligent user agents acting parallel to human brain. Following figure illustrate the evolution of Web along with technology advancement and the semantics of social connections. Source: Nova Spivack and Radar Networks

Conclusion

The evolution of web has gone through phases as mentioned in this article and that has introduced numerous technologies and concepts in various areas; software, communication, hardware, marketing, advertising, content sharing, publicity, finance and many more.

In a way the World Wide Web has changed the way people were used to look at things earlier. I believe this evolution is never ending and moving towards excellence.

References:

Choosing a Website Marketing and Development Specialist

August 20th, 2018

What to consider when looking for quality web site development

Once you are done planning and preparing for your web site, the next step in establishing an online presence is finding the right company, contractor, or consultant to deliver the web development services you need.

However important a website’s appearance is, the performance and results of any website rely largely on what’s beneath its surface; that which is not seen or fully understood by most. This article is not intended to be a general how to guide on comparing prices and services, but rather advice from an expert on what you should consider when looking for professional website design, web development, and internet promotion that you may not already be aware of.

Differences between Building, Designing and Marketing web presences

Understanding the differences between designing a website, building a website, and making a website visible online will help ensure that you choose a website developer that can meet all your goals and demands.

Building proper and professional web sites which perform and operate optimally is a highly technical process. This includes a website’s load time, certain aspects of its speed of operation, the ability for the web site to work properly and coherently across the many different web browsers and operating systems, and many aspects of potential online visibility. Each of these factors are dependent upon the build of the website – the way in which it was programmed and created. Properly building a website is something many web designers and online marketers fail to be concerned with or take interest in, and frankly they are often unable to handle the process correctly.

Creating effective and appropriate custom website designs on the other hand is an artistic and creative process. You want your web site to be easy and intuitive to use and navigate. It should be enticing and interesting to browse through, and you want the mood and emotion your web site portrays to reflect your identity and image branding. Not only will this catch your audience’s attention – it will enhance your credibility to deliver the products or services you are promising. The design of a website is extremely important, and should be managed accordingly.

Online Promotion and Marketing of web sites encompasses all aspects of a website’s online visibility, including internet advertising, visits from search engines, links from external web pages, and so on. Depending on a website’s goals and purposes, market, and competition, internet marketing is often the most beneficial and cost effective form of promotion available to a company. A website that pulls in around 10,000 visitors a month and generates, say, $30,000 a month in income, could possibly generate $100,000 a month if only it had 40,000 or so visitors. The problem is, as a highly technical and constantly evolving area, most websites are not developed with search engine optimization (SEO) or other important aspects of internet marketing for websites in mind. In fact, studies reveal that as many as 90% of all business-related websites currently on the internet are not built or developed with any regard to online visibility!

Evaluating prospective Web Developers

It is important for anyone who is seeking website development services to understand that many website designers know surprisingly little about properly building or marketing websites. Likewise, many website developers know very little about design and online promotion, and many internet marketers are not concerned with web design or properly building web sites. Understanding what you need and what you will be receiving is imperative to the success of your web presence, and automatically puts you at an advantage over 9 out of 10 websites.

Evaluating Web Design – Portfolios

The only place you should have to look to evaluate a web developer’s designs is to their own website’s portfolio. Any established website developers will offer a portfolio of web sites they have created for other clients, as well as links to the sites. Depending on what you are looking for in a web developer, some things you may want to look for in regards to this portfolio include;

  • Is their work generally similar in design, or do their clients’ sites look unique and appropriate for their purpose?
  • Are their designs and sites consistent and appealing throughout?
  • Are any of the sites flashy and largely graphical?
  • Are there videos, animation, or custom graphics?
  • Are there any e-commerce sites, shopping carts, or other interactive elements?

Evaluating Website Builds

Unfortunately, the people who can spot a good website creator are usually web site builders themselves. Whereas a website appears to most people as simply presentation and function, the truth is that the elements most detrimental to many online presences’ success rates are factors that most people and even many website developers overlook or are often simply unaware of.

There are only a few things that someone without a website development background can easily evaluate in terms of building websites properly:

  • Look for any inconsistencies across pages, odd characters, missing graphics, forms not working, pages not found, or any other technical problems you may be able to identify on the websites.
  • If you have access to several different computers with various operating systems (Windows Vista, Windows 98, Mac OS, etc.) and web browsers (Internet Explorer, Fire Fox, Opera, Safari, Netscape, etc.) you can visit the sites on different browsers and computers and check for consistency and functionality.

Evaluating Online Promotion and Web Marketing

Trying to evaluate web promotion services can easily become confusing. With all the technical terms and fine print, it is often hard to know what you are really getting. For instance, many Search Engine Optimization (SEO) companies guarantee such things as first page listings with a major search engine. Often, however, they will use technical terms to provide clients with something else – usually a paid advertisement that appears on the first page, which is not nearly as valuable.

The best advice I can give for evaluating online promotion performance is to obtain actual performance results, and preferably references. Evaluate what was promised by the website promoter, what was actually delivered, and the value of the marketing. There are no set limits to the performance of a website; all you can do is try to figure out who can provide you with the biggest return on investment and the service most valuable to your site.

Also, be weary of any companies that make specific search engine result guarantees – no one can directly control their results, as algorithms and competition evolve. No search results are set in stone.

Choosing the right web developer for you

There are companies and consultants who specialize in single areas of design, building, or promotion of websites, offering only these services, and others who specialize in the entire aspect of web presences. While choosing the right solution for your particular website depends on your specific needs and goals, having an idea of the various options and knowing what to look for in a web developer allows you to make a more informed and better decision.