The hierarchy of domains descends from the right to the left label in the name; each label to the left specifies a subdivision, or subdomain of the domain to the right. For example: the label example specifies a node example.com as a subdomain of the com domain, and www is a label to create www.example.com, a subdomain of example.com. Each label may contain from 1 to 63 octets. The empty label is reserved for the root node and when fully qualified is expressed as the empty label terminated by a dot. The full domain name may not exceed a total length of 253 ASCII characters in its textual representation.[6] Thus, when using a single character per label, the limit is 127 levels: 127 characters plus 126 dots have a total length of 253. In practice, some domain registries may have shorter limits.

Next are third-level domains, which are written immediately to the left of a second-level domain. There can be fourth- and fifth-level domains, and so on, with virtually no limitation. An example of an operational domain name with four levels of domain labels is sos.state.oh.us. Each label is separated by a full stop (dot). 'sos' is said to be a sub-domain of 'state.oh.us', and 'state' a sub-domain of 'oh.us', etc. In general, subdomains are domains subordinate to their parent domain. An example of very deep levels of subdomain ordering are the IPv6 reverse resolution DNS zones, e.g., 1.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.ip6.arpa, which is the reverse DNS resolution domain name for the IP address of a loopback interface, or the localhost name.


Similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of web hosting service. In most cases, the colocation provider may provide little to no support directly for their client's machine, providing only the electrical, Internet access, and storage facilities for the server. In most cases for colo, the client would have his own administrator visit the data center on site to do any hardware upgrades or changes. Formerly, many colocation providers would accept any system configuration for hosting, even ones housed in desktop-style minitower cases, but most hosts now require rack mount enclosures and standard system configurations.
The first thing that caught our eye about Complete Internet Hosting was a great answer to my biggest complaint about hosting providers. Most hosting providers will suck you in with a relatively aggressive starting price, but when it comes time to renew, the renewal price can be two or three times the original price. I've even found one company that renews at more than six times the original price.
Also known as a Virtual Private Server (VPS), divides server resources into virtual servers, where resources can be allocated in a way that does not directly reflect the underlying hardware. VPS will often be allocated resources based on a one server to many VPSs relationship, however virtualisation may be done for a number of reasons, including the ability to move a VPS container between servers. The users may have root access to their own virtual space. Customers are sometimes responsible for patching and maintaining the server (unmanaged server) or the VPS provider may provide server admin tasks for the customer (managed server).
Many web hosting services offer so-called unlimited or unmetered service for whatever amount of bandwidth, disk storage and sites you use. It's important to understand that most terms of service actually do limit the definition of "unlimited" to what's considered reasonable use. The bottom line is simple: if you're building a pretty basic website, unlimited means you don't need to worry. But if you're trying to do something excessive (or illegal, immoral or fattening), the fine print in the terms of service will trigger, and you'll either be asked to spend more or go elsewhere.

Second-level (or lower-level, depending on the established parent hierarchy) domain names are often created based on the name of a company (e.g., bbc.co.uk), product or service (e.g. hotmail.com). Below these levels, the next domain name component has been used to designate a particular host server. Therefore, ftp.example.com might be an FTP server, www.example.com would be a World Wide Web server, and mail.example.com could be an email server, each intended to perform only the implied function. Modern technology allows multiple physical servers with either different (cf. load balancing) or even identical addresses (cf. anycast) to serve a single hostname or domain name, or multiple domain names to be served by a single computer. The latter is very popular in Web hosting service centers, where service providers host the websites of many organizations on just a few servers.


Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.
People often think that a web host is the main cause of a slow website but, this is often not the case. When picking a provider, it's important for find a hosting provider that is close to your users and has a good amount of RAM and fast CPU power. Beyond that, it's often the way the website is set up that slows it down for users. To ensure that your website speed is optimal for users you need to make sure you pay attention to the following:

Domain names are often seen in analogy to real estate in that domain names are foundations on which a website can be built, and the highest quality domain names, like sought-after real estate, tend to carry significant value, usually due to their online brand-building potential, use in advertising, search engine optimization, and many other criteria.
The company also offers higher-end Windows and Linux servers, available with Plesk and cPanel respectively. We were very intrigued to see that the company offers low-end Atom-based dedicated servers as well as the more traditional Xeon-based machines. One great resource for those doing some basic experimentation, or site development, is that it has a free, three-month trial for one of its lightly equipped Atom servers.
Established back in 1998, HostPapa operates three state-of-the-art data centers. Equipped with multiple GigE fiber connections to the internet backbone, the company built out seismically braced racks and cabinets, fully redundant Liebert HVAC cooling systems, a diesel generator that can run for weeks and a preaction dry pipe fire suppression system.

But, again, operationally it's quite strong. 24/7/365 customer support is available not only by live chat and email, but by phone. It offers free site migrations with some dedicated attention paid to making a transfer as smooth as possible. And, if you're willing to go for one of the higher-end plans, the company has put some serious attention into performance and caching.
12. NamecheapThe service and the name of Namecheap certainly have much in common, given that it is probably your best bet of acquiring a low-priced yet high-quality domain name. For instance, .org domains are available for as low as $9.99 and purchased with a single click of a button, whether you’ve just come up with the title of your brand, or transferred a current name to the company’s professionals. Prices are equally affordable for high-performance shared hosting buyers and those interested in managed WordPress hosting (with or without a site on the popular CMS platform), and object to both monthly and annual subscriptions. They all get a hands-on kit of creation material, from site builders to site analytics. 
Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name. Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net, edu, and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.
Our web designers assess your needs and work with you to connect to more visitors, maximize conversion potential and transform site visitors into fans. With over 19 years in the web industry, our design experts incorporate the latest trends, user behaviour, SEO strategies and industry standards to create engaging designs that are simple, yet effective. Our designs have been proven to increase customer engagement by up to 50% within 3 months after launch.
While there are many components to a successful website, it all starts with web hosting. Ensuring that your web hosting company is a top rated, award winning industry leader is a good start to ensure online success! Hundreds of thousands of domains rely on our cutting-edge servers and green data centres to keep their sites running smoothly, and so can you. When you have the right web hosting company on your side, managing your website truly becomes that much easier. HostPapa is the Canadian web hosting company you can trust!
Technical contact. The technical contact manages the name servers of a domain name. The functions of a technical contact include assuring conformance of the configurations of the domain name with the requirements of the domain registry, maintaining the domain zone records, and providing continuous functionality of the name servers (that leads to the accessibility of the domain name).
To host a website on the internet, an individual or company would need their own computer or server.[7] As not all companies had the budget or expertise to do this, web hosting services began to offer to host users' websites on their own servers, without the client needing to own the necessary infrastructure required to operate the website. The owners of the websites, also called webmasters, would be able to create a website that would be hosted on the web hosting service's server and published to the web by the web hosting service.

For special purposes, such as network testing, documentation, and other applications, IANA also reserves a set of special-use domain names.[15] This list contains domain names such as example, local, localhost, and test. Other top-level domain names containing trade marks are registered for corporate use. Cases include brands such as BMW, Google, and Canon.[16]
BigCommerce is a bit different from our other hosting plans in that it's a SaaS (software-as-a-service) provider instead of an IaaS (infrastructure-as-a-service) provider. In other words, rather than renting space on a virtual machine where you setup and configure your own site, BigCommerce provides you with an app you login to that creates and online store. 
In the first quarter of 2015, 294 million domain names had been registered.[17] A large fraction of them are in the com TLD, which as of December 21, 2014, had 115.6 million domain names,[18] including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[19] As of July 2012 the com TLD had more registrations than all of the ccTLDs combined.[20]
Finally, we were quite happy with their money-back guarantee. They offer a full 90-day guarantee (except for domain names you buy) and a pro-rated refund for the rest of your time. So if you want to cancel after 18 months and have six months left in your term, you'll get back the cost of the six remaining months. It's clear, it's understandable, and it's the straightforward way we'd like to see most providers use as a model.
You can also host your website on WordPress.com, but that's different from the kind of hosting mentioned above. WordPress.com uses the same code from WordPress.org, but it hides the server code and handles the hosting for you. In that sense, it resembles entries in our online site builder roundup. It's a simpler but less flexible and customizable way to approach WordPress hosting. It's definitely easier, but if you want to tinker and adjust and optimize every aspect of your site, it might not be for you.
On the plus side, SiteGround offers free automatic daily backups, access to the Cloudflare CDN, high-performance SSDs for all plans, unlimited email accounts and integration of the free LetsEncrypt SSL certificate into sites. The company does limit bandwidth and storage, but even those who claim to offer so-called unlimited bandwidth and storage really have some limits in its terms of service.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
Toby Sembower built and hosted his first website in 1998, when the Internet was often annoyingly referred to as "the information super-highway." Toby is the first to admit that site was plain terrible. Nonetheless, it piqued his interest in the Web, and he would go on to build, own, and operate (and host externally) sites totaling 100+ million visits on a variety of subject matters. Today Toby is CEO at Digital Brands Inc., a fast-growing firm that owns and operates a number of popular web properties.
You could think of the sites that share your server as your roommates; there's really not that much separating you from them. Sure, you can close the bedroom door, but they can still cause nightmares for you in the kitchen and the bathroom. In web hosting terms, all the sites share a single server's resources, so huge traffic spike on Site A may impact the neighboring sites' performances. It's even possible that another site could take down the shared server altogether, if it crashed hard enough. 

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Because web hosting services host websites belonging to their customers, online security is an important concern. When a customer agrees to use a web hosting service, they are relinquishing control of the security of their site to the company that is hosting the site. The level of security that a web hosting service offers is extremely important to a prospective customer and can be a major consideration when considering which provider a customer may choose.[13]
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson 

The user gets his or her own Web server but is not allowed full control over it (user is denied root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.
18. Host1PlusHost1Plus is a unified solution for VPS hosting, fast cloud storage, IPv4 & IPv6, and full DNS control. It comes with powerful API, KVM virtualization, and custom ISO for Windows and Linux users. The scalable architecture allows Host1Plus to follow your growing demands, and boost all necessary resources with both managed and unmanaged plans. All unmanaged plans are TUN/TAP/PPP enabled and come with SSD caching, 500 Mbps uplink, Virtuozzo & OpenVZ, backups, and RAID data storage for up to 32 IPv4 addresses. You can use Host1Plan to create your domain zones and edit records directly at your Client Area, and control several Linux OS instances (Ubuntu, Fedora, Debian, CentOS, and Suse). You can also connect your virtual console to their emergency console to retrieve access to your server, and protect your data.
What sets the company apart is its first-year hosting price of less than a buck a month. The company's least expensive plan is a startlingly low 80 cents a month. This is the least expensive hosting program we've seen, although the price does go up after that first year. In fact, most of the company's plans increase after its promotional price expires.  

Complete Internet Solutions is not like that. The price they quote is your locked-in price. In addition, they offer a free twelve months on top of your term. So, if you sign up for two years at $3.95 a month, you pay $94.80 for the two years, and then pay nothing for another year. If you choose to renew at the end of those three years, you can repeat that pricing program without a fee increase. This is how it should be done.


This is a new type of hosting platform that allows customers powerful, scalable and reliable hosting based on clustered load-balanced servers and utility billing. A cloud hosted website may be more reliable than alternatives since other computers in the cloud can compensate when a single piece of hardware goes down. Also, local power disruptions or even natural disasters are less problematic for cloud hosted sites, as cloud hosting is decentralized. Cloud hosting also allows providers to charge users only for resources consumed by the user, rather than a flat fee for the amount the user expects they will use, or a fixed cost upfront hardware investment. Alternatively, the lack of centralization may give users less control on where their data is located which could be a problem for users with data security or privacy concerns.


Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down.
A handful of domains will have restrictions on them, which means you can only purchase them if you meet or exceed certain criteria or have authorization (some examples are .gov, .edu and .mil). But most extensions are available to everyone. In fact, most country code Top Level Domains (ccTLDs) are available for anyone to purchase, even if you don't reside in the country code in question.
Finally, we were quite happy with their money-back guarantee. They offer a full 90-day guarantee (except for domain names you buy) and a pro-rated refund for the rest of your time. So if you want to cancel after 18 months and have six months left in your term, you'll get back the cost of the six remaining months. It's clear, it's understandable, and it's the straightforward way we'd like to see most providers use as a model.
Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson
Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down. 

Before we launch into our buying guide, you should know the three different categories on offer: shared web hosting (a good basic option if you're on a budget), VPS hosting (more flexible) and dedicated servers (for those running a bigger operation and in need of something more capable). If you're not sure which is the best level for you, you’ll find a detailed explanation of the different tiers at the bottom of this guide. It's also worth bearing in mind that you need to pick something that's going to be able to grow and scale up with you.
^ March 16, 1992 memo from Mariam Leder, NSF Assistant General Counsel to Steven Wolff, Division Director, NSF DNCRI (included at page 128 of Management of NSFNET, a transcript of the March 12, 1992 hearing before the Subcommittee on Science of the Committee on Science, Space, and Technology, U.S. House of Representatives, One Hundred Second Congress, Second Session, Hon. Rick Boucher, subcommittee chairman, presiding)
When it comes to server operating systems, Linux is typically the default option. Still, some services offer a choice of Linux or Windows hosting. If you have specific server-side applications that require Windows, such as SQL Server or a custom application written in .NET, then you need to make sure your web host has Windows hosting. But don't let the idea of a Linux host intimidate you. Nowadays, most web hosts offer a graphical interface or a control panel to simplify server administration and website management. Instead of typing at the command line, you'll click easily identifiable icons.
The user gets his or her own Web server and gains full control over it (user has root access for Linux/administrator access for Windows); however, the user typically does not own the server. One type of dedicated hosting is self-managed or unmanaged. This is usually the least expensive for dedicated plans. The user has full administrative access to the server, which means the client is responsible for the security and maintenance of his own dedicated server.
Critics often claim abuse of administrative power over domain names. Particularly noteworthy was the VeriSign Site Finder system which redirected all unregistered .com and .net domains to a VeriSign webpage. For example, at a public meeting with VeriSign to air technical concerns about SiteFinder,[25] numerous people, active in the IETF and other technical bodies, explained how they were surprised by VeriSign's changing the fundamental behavior of a major component of Internet infrastructure, not having obtained the customary consensus. SiteFinder, at first, assumed every Internet query was for a website, and it monetized queries for incorrect domain names, taking the user to VeriSign's search site. Unfortunately, other applications, such as many implementations of email, treat a lack of response to a domain name query as an indication that the domain does not exist, and that the message can be treated as undeliverable. The original VeriSign implementation broke this assumption for mail, because it would always resolve an erroneous domain name to that of SiteFinder. While VeriSign later changed SiteFinder's behaviour with regard to email, there was still widespread protest about VeriSign's action being more in its financial interest than in the interest of the Internet infrastructure component for which VeriSign was the steward.
The company also offers higher-end Windows and Linux servers, available with Plesk and cPanel respectively. We were very intrigued to see that the company offers low-end Atom-based dedicated servers as well as the more traditional Xeon-based machines. One great resource for those doing some basic experimentation, or site development, is that it has a free, three-month trial for one of its lightly equipped Atom servers.
20. ArvixeArvixe is one of the fastest-growing hosting providers in the world established in San Luis Obsipo, CA. It offers professional Linux and ASP .NET hosting (personal, business, reseller, VPS, and dedicated servers) with unrestricted disk space and data transfer, and an unlimited number of email accounts. You get to register a domain or build a website for free, and manage online performance from one of the easiest control panels on this market. The company prides itself with 99.9% uptime, and a 24/7 customer support team, automated setup, and a 45-day money-back guarantee. You can also acquire unique services, such as Forum, vBulletin and phpBB hosting, Blog & CMS hosting (WordPress, ExpressionEngine, and Movable Type Hosting), and Social network and Community Website hosting.

In terms of what many vendors call unlimited service, Web Hosting Pad's terms of service indicate that its definition of unlimited is what it calls "incremental." Basically, as you need more capability, it wants to discuss that with you, both to help you get the most out of its services, and to make sure you're using its systems without abusing them.


Shared hosting is web hosting in which the provider houses multiple sites on a single server. For example, Site A shares the same server with Site B, Site C, Site D, and Site E. The upside is that the multiple sites share the server cost, so shared web hosting is generally very inexpensive. In fact, you can find an option for less than $10 per month.
The hierarchy of domains descends from the right to the left label in the name; each label to the left specifies a subdivision, or subdomain of the domain to the right. For example: the label example specifies a node example.com as a subdomain of the com domain, and www is a label to create www.example.com, a subdomain of example.com. Each label may contain from 1 to 63 octets. The empty label is reserved for the root node and when fully qualified is expressed as the empty label terminated by a dot. The full domain name may not exceed a total length of 253 ASCII characters in its textual representation.[6] Thus, when using a single character per label, the limit is 127 levels: 127 characters plus 126 dots have a total length of 253. In practice, some domain registries may have shorter limits.
^ March 16, 1992 memo from Mariam Leder, NSF Assistant General Counsel to Steven Wolff, Division Director, NSF DNCRI (included at page 128 of Management of NSFNET, a transcript of the March 12, 1992 hearing before the Subcommittee on Science of the Committee on Science, Space, and Technology, U.S. House of Representatives, One Hundred Second Congress, Second Session, Hon. Rick Boucher, subcommittee chairman, presiding)
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
If your business depends on the web, you should think of acquiring solid web hosting as investing in real estate on the Internet, namely, purchasing a settlement and maintenance location for one’s blog or retail website. In the role of a silent backdoor engine in charge of all performance matters, web hosting is not only a critical investment but one you simply can’t take for granted.Of course, choosing the right web hosting company is easier said than done. To help you choose the best provider for your needs, we gathered the 20 best web hosting companies, to help you on zero in on the ideal service.

In the first quarter of 2015, 294 million domain names had been registered.[17] A large fraction of them are in the com TLD, which as of December 21, 2014, had 115.6 million domain names,[18] including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[19] As of July 2012 the com TLD had more registrations than all of the ccTLDs combined.[20]

20. ArvixeArvixe is one of the fastest-growing hosting providers in the world established in San Luis Obsipo, CA. It offers professional Linux and ASP .NET hosting (personal, business, reseller, VPS, and dedicated servers) with unrestricted disk space and data transfer, and an unlimited number of email accounts. You get to register a domain or build a website for free, and manage online performance from one of the easiest control panels on this market. The company prides itself with 99.9% uptime, and a 24/7 customer support team, automated setup, and a 45-day money-back guarantee. You can also acquire unique services, such as Forum, vBulletin and phpBB hosting, Blog & CMS hosting (WordPress, ExpressionEngine, and Movable Type Hosting), and Social network and Community Website hosting.
People often think that a web host is the main cause of a slow website but, this is often not the case. When picking a provider, it's important for find a hosting provider that is close to your users and has a good amount of RAM and fast CPU power. Beyond that, it's often the way the website is set up that slows it down for users. To ensure that your website speed is optimal for users you need to make sure you pay attention to the following:

A fully qualified domain name (FQDN) is a domain name that is completely specified with all labels in the hierarchy of the DNS, having no parts omitted. Labels in the Domain Name System are case-insensitive, and may therefore be written in any desired capitalization method, but most commonly domain names are written in lowercase in technical contexts.[2] 

Doteasy have been absolutely fantastic over the years. The customer support team have always gone out of their way to help us and they have hosting packages available that help you to grow in an affordable organic way. When I first started, I knew nothing about websites, yet I was still able to get a project off the ground pretty easily. I can honestly say, I am not sure things would have progressed this far without their help.
While there are many components to a successful website, it all starts with web hosting. Ensuring that your web hosting company is a top rated, award winning industry leader is a good start to ensure online success! Hundreds of thousands of domains rely on our cutting-edge servers and green data centres to keep their sites running smoothly, and so can you. When you have the right web hosting company on your side, managing your website truly becomes that much easier. HostPapa is the Canadian web hosting company you can trust!
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Before we launch into our buying guide, you should know the three different categories on offer: shared web hosting (a good basic option if you're on a budget), VPS hosting (more flexible) and dedicated servers (for those running a bigger operation and in need of something more capable). If you're not sure which is the best level for you, you’ll find a detailed explanation of the different tiers at the bottom of this guide. It's also worth bearing in mind that you need to pick something that's going to be able to grow and scale up with you.
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