By definition, a domain name is simply a human readable form of an IP address. In function it is the destination that you type into a web browser in order to visit a website, such a www.google.com. Metaphorically, it is very similar to how you would scroll to a contact in your cell phone rather than manually dialing the person by entering their full phone number; the phone number would be an IP address and the saved contact would be a domain name. Always buy a domain with a reputable domain registrar.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
Think of the name you want to register. The answer is typically your company or website name. It is best to keep your domain name short and easy to understand. Say it out loud, and make sure it sounds great. Next, search to see if it is available. If the name you desire is taken with the .com top-level domain, there are hundreds of others available. Finally, add the top choices to your cart and complete the domain registration.
Even if the term isn’t trademarked, don’t buy domains that are just a variation of another domain name. This means avoiding plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple.net), or adding “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your main site.
A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
The Internet Corporation for Assigned Names and Numbers (ICANN) is the organization that governs the rules and regulations for domain name registrations. ICANN requires, for various reasons including to determine ownership of a domain should a dispute transpire, that a publicly accessible database be maintained that contains the contact information of all domain registrants. In layman's terms this means your domain name will be searchable by anyone and those search results will include your full name, physical address and other contact information. In order to protect your privacy in this regard, Domain.com offers WHOIS Domain Privacy which then masks your information using our own and implements a procedure for you to control who is able to then gain access to your contact information via a WHOIS search. Whenever you buy a domain name, no matter what domain name registration service you use, you are subject to the same ICANN rules, for this reason it is important to use a reputable service who cares about your privacy. Domain.com always recommends enabling WHOIS Domain Privacy.
Check to see if you get any email accounts. Many web hosting companies don’t include email or charge extra for it. In many cases, you can only get email forwarding. Even for straightforward POP3 email, some companies only offer 1 or 2 email accounts. You should make sure you get at least 15-20 POP3 email accounts included free of charge with your domain.