Even if the term isn’t trademarked, don’t buy domains that are just a variation of another domain name. This means avoiding plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple.net), or adding “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your main site.


Think of the name you want to register. The answer is typically your company or website name. It is best to keep your domain name short and easy to understand. Say it out loud, and make sure it sounds great. Next, search to see if it is available. If the name you desire is taken with the .com top-level domain, there are hundreds of others available. Finally, add the top choices to your cart and complete the domain registration.
Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)
Make sure you can control every aspect of your domain name. Many domain name registration companies don’t let you make changes to your domains yourself. You have to enter a request via their support systems and then wait days for assistance. Simple things like changing IPS tags and changing name servers should be possible via your control panel. Make sure you get a control panel and check out what the control panel lets you do.
A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
Yes. We recommend buying not only your domain name with your favorite extension (eg. .com), but also additional, alternative domain extensions (eg. .net, .info, etc). The reason is simple. Having more than one domain extension strengthens your online identity, secures your brand name and improves your online presence. Buying more than one domain extension also protects you from your competitors registering your additional extensions and enticing away your customers.
Be extremely cautious while communicating with the owner. Even if you casually agree to buy the domain via email, the communication might be used against you in court as a legally-binding contract should you change your mind. Until you’re absolutely certain that you want to make a deal, agree to buy the domain provided that all the terms are agreeable. This will leave you an escape hatch if things go south.
A short, one-word name (ex. cat.com), and especially .com domains, will be pricy because simple titles have a lot of potential uses, meaning people probably already check them out on their own. If you are going after a registered .com domain, you will have to contact the current owner, and even then, prices could be high for misspellings and multiple word domains. In the past years, companies and individuals have settled for bizarre names, misspellings, and old tricks like adding “the” or “my” to the front; note, however, that this will also reduce domain performance.
Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like [email protected], which can be used to conduct business or communicate with your followers. More.
The target audience is just as varied as the contents of the Domain Guide, as it’s made up of small and medium-sized businesses as well as website operators, domain traders, and inquisitive readers. As is the case for all categories of IONOS’s Digital Guide, the domain guide also caters to both novices and experienced users. Get domain expertise with our guide.

Avoid having numbers in your domain name. People can get confused about whether the numbers is a digit (3) or a word (three). If you want a number in your domain name because there’s a number in your company name, buy both versions (digit and word) and redirect one to the other. Be especially wary about using the number “0” in a domain name as people may see it as the letter “O.”
Make sure you can control every aspect of your domain name. Many domain name registration companies don’t let you make changes to your domains yourself. You have to enter a request via their support systems and then wait days for assistance. Simple things like changing IPS tags and changing name servers should be possible via your control panel. Make sure you get a control panel and check out what the control panel lets you do.
Make sure you can use their SMTP servers for outgoing email. Many hosting and domain name registration providers will not let you use their SMTP servers for sending emails. They assume you can send email via your internet server provider’s SMTP servers. However, a great many ISPs and broadband providers will only let you use their SMTP servers on their branded email accounts (i.e. [email protected]). This means that if you use your own email address (i.e. [email protected]), you won’t be able to send email via their SMTP servers. There are workarounds but you shouldn’t have to go to the trouble.
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