You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
Is there another way? Yes, there is. Businesses should be making use of a domain name registration company to centrally administer all their domains. There are lots of very professional domain name registration companies that have been in business for years and that provide fully functional control panels that give their customers full control over their domain names. Then, all they have to do is change the name server details from their old host to their new host for each domain.
Is there another way? Yes, there is. Businesses should be making use of a domain name registration company to centrally administer all their domains. There are lots of very professional domain name registration companies that have been in business for years and that provide fully functional control panels that give their customers full control over their domain names. Then, all they have to do is change the name server details from their old host to their new host for each domain.
Make sure you can control every aspect of your domain name. Many domain name registration companies don’t let you make changes to your domains yourself. You have to enter a request via their support systems and then wait days for assistance. Simple things like changing IPS tags and changing name servers should be possible via your control panel. Make sure you get a control panel and check out what the control panel lets you do.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.
Make sure you can control every aspect of your domain name. Many domain name registration companies don’t let you make changes to your domains yourself. You have to enter a request via their support systems and then wait days for assistance. Simple things like changing IPS tags and changing name servers should be possible via your control panel. Make sure you get a control panel and check out what the control panel lets you do.

It's good to decide early on if you want to have a brand domain or a keyword domain. The benefit of a brand domain is that your domain will most likely be considered as trustworthy, and immediately shows visitors that it's linked to your business or personal blog. A keyword domain, on the other hand, has the advantage that it will be better optimized for search engines, and therefore will get higher search results. In recent years, however, the drastic improvement in search results thanks to a keyword domain has begun to decrease.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
Is there another way? Yes, there is. Businesses should be making use of a domain name registration company to centrally administer all their domains. There are lots of very professional domain name registration companies that have been in business for years and that provide fully functional control panels that give their customers full control over their domain names. Then, all they have to do is change the name server details from their old host to their new host for each domain.
One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.

One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.


The target audience is just as varied as the contents of the Domain Guide, as it’s made up of small and medium-sized businesses as well as website operators, domain traders, and inquisitive readers. As is the case for all categories of IONOS’s Digital Guide, the domain guide also caters to both novices and experienced users. Get domain expertise with our guide.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
If you have purchased domain names that you no longer need, you can sell them through Namecheap. When you are ready to sell, you can list your domain in our Marketplace for a fixed price. We will add your domains to our searchable list, visited by thousands of people every day. When you buy domain names from Namecheap, we guarantee the best available support from managing, to selling, to renewals.
Yes. We recommend buying not only your domain name with your favorite extension (eg. .com), but also additional, alternative domain extensions (eg. .net, .info, etc). The reason is simple. Having more than one domain extension strengthens your online identity, secures your brand name and improves your online presence. Buying more than one domain extension also protects you from your competitors registering your additional extensions and enticing away your customers.
It's good to decide early on if you want to have a brand domain or a keyword domain. The benefit of a brand domain is that your domain will most likely be considered as trustworthy, and immediately shows visitors that it's linked to your business or personal blog. A keyword domain, on the other hand, has the advantage that it will be better optimized for search engines, and therefore will get higher search results. In recent years, however, the drastic improvement in search results thanks to a keyword domain has begun to decrease.
When looking up a bare name in DNS, the network stack will add the search domains to it to form fully qualified domain names, and look up those as well.[8] For example, if the domain search list contains "wikipedia.org", typing "en" in the browser will direct the user to "en.wikipedia.org". Some ISPs add their own search domains via DHCP settings, similar to how they add DNS servers and other networking information; if this is undesired, the user can change this setting to ".local".
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