Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)
A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
Many online shops have the number 24 in them, to signify 24 hours a day – you may also be able to integrate numbers into your domain in a meaningful way to make them unique. Be careful though, because many cultures attach a lot of significance to certain numbers. Make sure that your number doesn't represent bad luck or other negative things in the country you're operating in.
Think of the name you want to register. The answer is typically your company or website name. It is best to keep your domain name short and easy to understand. Say it out loud, and make sure it sounds great. Next, search to see if it is available. If the name you desire is taken with the .com top-level domain, there are hundreds of others available. Finally, add the top choices to your cart and complete the domain registration.
Above all else, we strive to deliver outstanding customer experiences. When you buy a domain name from Namecheap, we guarantee it will be handed over to you with superior standards of service and support. Our primary goal is to build a customer-focused atmosphere filled with the happiest customers in the galaxy. The Namecheap guarantee is our mark of excellence.
The longer your domain name is, the harder it is for people to remember it and the more chance you have of someone misspelling one of the words. Most good single word domain names are long gone, but you can still avoid long domain names by getting a little creative. If you have a single word you really like that is not available, try adding an adjective or verb in front of it and seeing if those variations are available. Think of your domain name as part of your brand, and make sure it matches how you want people to think of you.
Make sure you always retain control of your domain name. There are hundreds of businesses hosting their websites with a web host they’re not happy with. Poor service, surprise invoices, unreliable uptime and email issues are just some of the common issues customers are facing today. What most of them want to do is vote with their feet and walk out the door and find another web hosting provider. They don’t go through with it, however, because moving all their domains to another host is a complete admin headache. Choose wisely from the get-go so you don’t become one of these customers. 

Every website on the internet has a unique IP address assigned to it, made up of a series of numbers. These numbers tell the domain name system (DNS) to locate the corresponding website. As we are humans and not computers, IP addresses are difficult to remember and so words are used instead. These words are known as the domain or URL. The DNS looks at the domain name and translates it into an IP address.

When looking up a bare name in DNS, the network stack will add the search domains to it to form fully qualified domain names, and look up those as well.[8] For example, if the domain search list contains "wikipedia.org", typing "en" in the browser will direct the user to "en.wikipedia.org". Some ISPs add their own search domains via DHCP settings, similar to how they add DNS servers and other networking information; if this is undesired, the user can change this setting to ".local".
Check to see if you get any email accounts. Many web hosting companies don’t include email or charge extra for it. In many cases, you can only get email forwarding. Even for straightforward POP3 email, some companies only offer 1 or 2 email accounts. You should make sure you get at least 15-20 POP3 email accounts included free of charge with your domain.
When looking up a bare name in DNS, the network stack will add the search domains to it to form fully qualified domain names, and look up those as well.[8] For example, if the domain search list contains "wikipedia.org", typing "en" in the browser will direct the user to "en.wikipedia.org". Some ISPs add their own search domains via DHCP settings, similar to how they add DNS servers and other networking information; if this is undesired, the user can change this setting to ".local".
Every website on the internet has a unique IP address assigned to it, made up of a series of numbers. These numbers tell the domain name system (DNS) to locate the corresponding website. As we are humans and not computers, IP addresses are difficult to remember and so words are used instead. These words are known as the domain or URL. The DNS looks at the domain name and translates it into an IP address.
A short, one-word name (ex. cat.com), and especially .com domains, will be pricy because simple titles have a lot of potential uses, meaning people probably already check them out on their own. If you are going after a registered .com domain, you will have to contact the current owner, and even then, prices could be high for misspellings and multiple word domains. In the past years, companies and individuals have settled for bizarre names, misspellings, and old tricks like adding “the” or “my” to the front; note, however, that this will also reduce domain performance.
Yes. We recommend buying not only your domain name with your favorite extension (eg. .com), but also additional, alternative domain extensions (eg. .net, .info, etc). The reason is simple. Having more than one domain extension strengthens your online identity, secures your brand name and improves your online presence. Buying more than one domain extension also protects you from your competitors registering your additional extensions and enticing away your customers.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
The target audience is just as varied as the contents of the Domain Guide, as it’s made up of small and medium-sized businesses as well as website operators, domain traders, and inquisitive readers. As is the case for all categories of IONOS’s Digital Guide, the domain guide also caters to both novices and experienced users. Get domain expertise with our guide.
Yes. We recommend buying not only your domain name with your favorite extension (eg. .com), but also additional, alternative domain extensions (eg. .net, .info, etc). The reason is simple. Having more than one domain extension strengthens your online identity, secures your brand name and improves your online presence. Buying more than one domain extension also protects you from your competitors registering your additional extensions and enticing away your customers.
Think of the name you want to register. The answer is typically your company or website name. It is best to keep your domain name short and easy to understand. Say it out loud, and make sure it sounds great. Next, search to see if it is available. If the name you desire is taken with the .com top-level domain, there are hundreds of others available. Finally, add the top choices to your cart and complete the domain registration.
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