If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
A short, one-word name (ex. cat.com), and especially .com domains, will be pricy because simple titles have a lot of potential uses, meaning people probably already check them out on their own. If you are going after a registered .com domain, you will have to contact the current owner, and even then, prices could be high for misspellings and multiple word domains. In the past years, companies and individuals have settled for bizarre names, misspellings, and old tricks like adding “the” or “my” to the front; note, however, that this will also reduce domain performance.
It's good to decide early on if you want to have a brand domain or a keyword domain. The benefit of a brand domain is that your domain will most likely be considered as trustworthy, and immediately shows visitors that it's linked to your business or personal blog. A keyword domain, on the other hand, has the advantage that it will be better optimized for search engines, and therefore will get higher search results. In recent years, however, the drastic improvement in search results thanks to a keyword domain has begun to decrease.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
Above all else, we strive to deliver outstanding customer experiences. When you buy a domain name from Namecheap, we guarantee it will be handed over to you with superior standards of service and support. Our primary goal is to build a customer-focused atmosphere filled with the happiest customers in the galaxy. The Namecheap guarantee is our mark of excellence.

Make sure you can use their SMTP servers for outgoing email. Many hosting and domain name registration providers will not let you use their SMTP servers for sending emails. They assume you can send email via your internet server provider’s SMTP servers. However, a great many ISPs and broadband providers will only let you use their SMTP servers on their branded email accounts (i.e. [email protected]). This means that if you use your own email address (i.e. [email protected]), you won’t be able to send email via their SMTP servers. There are workarounds but you shouldn’t have to go to the trouble.

Make sure you can use their SMTP servers for outgoing email. Many hosting and domain name registration providers will not let you use their SMTP servers for sending emails. They assume you can send email via your internet server provider’s SMTP servers. However, a great many ISPs and broadband providers will only let you use their SMTP servers on their branded email accounts (i.e. [email protected]). This means that if you use your own email address (i.e. [email protected]), you won’t be able to send email via their SMTP servers. There are workarounds but you shouldn’t have to go to the trouble.

If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
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