One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.

Check to see if you get any email accounts. Many web hosting companies don’t include email or charge extra for it. In many cases, you can only get email forwarding. Even for straightforward POP3 email, some companies only offer 1 or 2 email accounts. You should make sure you get at least 15-20 POP3 email accounts included free of charge with your domain.
Make sure you can use their SMTP servers for outgoing email. Many hosting and domain name registration providers will not let you use their SMTP servers for sending emails. They assume you can send email via your internet server provider’s SMTP servers. However, a great many ISPs and broadband providers will only let you use their SMTP servers on their branded email accounts (i.e. [email protected]). This means that if you use your own email address (i.e. [email protected]), you won’t be able to send email via their SMTP servers. There are workarounds but you shouldn’t have to go to the trouble.

Many online shops have the number 24 in them, to signify 24 hours a day – you may also be able to integrate numbers into your domain in a meaningful way to make them unique. Be careful though, because many cultures attach a lot of significance to certain numbers. Make sure that your number doesn't represent bad luck or other negative things in the country you're operating in.

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