A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
When looking up a bare name in DNS, the network stack will add the search domains to it to form fully qualified domain names, and look up those as well.[8] For example, if the domain search list contains "wikipedia.org", typing "en" in the browser will direct the user to "en.wikipedia.org". Some ISPs add their own search domains via DHCP settings, similar to how they add DNS servers and other networking information; if this is undesired, the user can change this setting to ".local".

You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.

A short, one-word name (ex. cat.com), and especially .com domains, will be pricy because simple titles have a lot of potential uses, meaning people probably already check them out on their own. If you are going after a registered .com domain, you will have to contact the current owner, and even then, prices could be high for misspellings and multiple word domains. In the past years, companies and individuals have settled for bizarre names, misspellings, and old tricks like adding “the” or “my” to the front; note, however, that this will also reduce domain performance.
Make sure you always retain control of your domain name. There are hundreds of businesses hosting their websites with a web host they’re not happy with. Poor service, surprise invoices, unreliable uptime and email issues are just some of the common issues customers are facing today. What most of them want to do is vote with their feet and walk out the door and find another web hosting provider. They don’t go through with it, however, because moving all their domains to another host is a complete admin headache. Choose wisely from the get-go so you don’t become one of these customers.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.

You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
A short, one-word name (ex. cat.com), and especially .com domains, will be pricy because simple titles have a lot of potential uses, meaning people probably already check them out on their own. If you are going after a registered .com domain, you will have to contact the current owner, and even then, prices could be high for misspellings and multiple word domains. In the past years, companies and individuals have settled for bizarre names, misspellings, and old tricks like adding “the” or “my” to the front; note, however, that this will also reduce domain performance.
Every website on the internet has a unique IP address assigned to it, made up of a series of numbers. These numbers tell the domain name system (DNS) to locate the corresponding website. As we are humans and not computers, IP addresses are difficult to remember and so words are used instead. These words are known as the domain or URL. The DNS looks at the domain name and translates it into an IP address.
Be extremely cautious while communicating with the owner. Even if you casually agree to buy the domain via email, the communication might be used against you in court as a legally-binding contract should you change your mind. Until you’re absolutely certain that you want to make a deal, agree to buy the domain provided that all the terms are agreeable. This will leave you an escape hatch if things go south.
Above all else, we strive to deliver outstanding customer experiences. When you buy a domain name from Namecheap, we guarantee it will be handed over to you with superior standards of service and support. Our primary goal is to build a customer-focused atmosphere filled with the happiest customers in the galaxy. The Namecheap guarantee is our mark of excellence.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
The longer your domain name is, the harder it is for people to remember it and the more chance you have of someone misspelling one of the words. Most good single word domain names are long gone, but you can still avoid long domain names by getting a little creative. If you have a single word you really like that is not available, try adding an adjective or verb in front of it and seeing if those variations are available. Think of your domain name as part of your brand, and make sure it matches how you want people to think of you.
When looking up a bare name in DNS, the network stack will add the search domains to it to form fully qualified domain names, and look up those as well.[8] For example, if the domain search list contains "wikipedia.org", typing "en" in the browser will direct the user to "en.wikipedia.org". Some ISPs add their own search domains via DHCP settings, similar to how they add DNS servers and other networking information; if this is undesired, the user can change this setting to ".local".
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