Second-level (or lower-level, depending on the established parent hierarchy) domain names are often created based on the name of a company (e.g., bbc.co.uk), product or service (e.g. hotmail.com). Below these levels, the next domain name component has been used to designate a particular host server. Therefore, ftp.example.com might be an FTP server, www.example.com would be a World Wide Web server, and mail.example.com could be an email server, each intended to perform only the implied function. Modern technology allows multiple physical servers with either different (cf. load balancing) or even identical addresses (cf. anycast) to serve a single hostname or domain name, or multiple domain names to be served by a single computer. The latter is very popular in Web hosting service centers, where service providers host the websites of many organizations on just a few servers.
Serving more than 15 million members, Bravenet provides a full-service hosting option for people looking for the complete package. In addition to a drag-and-drop site builder and unlimited storage, the Canadian company is one of the only free web hosters with an email marketing platform. Customers can also enjoy community-building features such as message boards, mailing lists, blogs, contact forms, polls, and other tools.